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uplift in audits booked online.

Northumbrian Water saw a significant increase in enquiries since the launch of a series of targeted PPC campaigns.

Unwritten worked with Northumbrian Water Group to deliver an effective marketing strategy across multiple channels, creating a visual identity, and tone of voice that effectively targeted their B2B customers.

The Organisation
Total Water Solutions was developed as part of the commercial arm of Northumbrian Water Group. Partnering with businesses nationwide, the team provide insight and experience to strategically manage water infrastructure. The range of solutions allow businesses to align their water management strategy with overarching business objectives.

The Objective
To thoroughly understand the customer needs, explore the current market and landscape, and build an effective marketing strategy to successfully launch the business division. Following the research phase, we needed to create a dynamic brand for the new business arm to raise awareness of the services offered through Total Water Solutions.

The Outcome
Following a series of strategic workshops, we developed an integrated marketing strategy for both online and offline channels with a structured measurement framework to deliver ROI. Deliverables consisted of a website, marketing collateral, PR, content strategy and a series of targeted PPC campaigns.

See how the process could work for you.

Talk to the team today and let’s create something amazing together. Drop us a message at hello@unwrittengroup.com