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people reached during the social media campaign.

Manomasa’s new product range instantly captured the attention of audiences.

Unwritten worked with Manomasa to launch its new product range and ensure a successful lift in sales across the brand.

The Organisation
Manomasa make ‘real’ tortilla chips inspired by the street flavours and fiestas of Latin America. The popular chips are sold nationwide around supermarkets and food stores. Manomasa diversified its product range from chips to dips, by launching to market three new chunky dip products.

The Objective
Unwritten was tasked to design the packaging for the dips and launch an eye-catching awareness campaign to generate sales of the new dips. The work included styling the product photography shoot used across the website and advertising campaign, as well as supporting an integrated PR campaign comprising of media relations, social media management and content.

The Outcome
Unwritten created packaging design for the dips that reflected the personality of Manomasa, whilst staying close to the tortilla chip branding. As well as regional and national press coverage, the launch campaign reached over 170,000 people across Facebook and Instagram with content that engaged cooking enthusiasts. Manomasa reported a high volume of sales across the UK and solid customer engagement on its social media channels.