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increase in new website visitors during the three week launch campaign.

Fabric saw a significant increase in website visitors and conversions following the three week multi-channel launch campaign.

Unwritten created marketing academy Fabric to revolutionise the marketing professional development landscape. Through understanding the current market and its customers, Unwritten used its unique approach to developing marketing strategies to launch Fabric.

The Organisation
Over the last six years, Unwritten has practiced a strategic approach to marketing that consistently delivers incredible results, not only for clients, but also for the team who have been able to upskill at a rapid rate. Fabric was born to empower marketers around the world to use this approach so that they too can thrive in their career.

The Objective
Fabric's aim was to disrupt the professional development landscape by creating a programme that provides learners with the practical skills and knowledge to deliver measurable results. As well as creating the programme materials, we needed to establish a new brand during the pandemic and create a launch campaign to promote the first cohort.

The Outcome
Following a lengthy period of market research, Unwritten designed a distinctive brand and a programme focussed on practical learning. Unwritten created a targeted marketing strategy with deliverables consisting of promotional videos, monthly e-newsletters, lead generation tactics, paid advertising and a content strategy that resulted in a successful launch period. Fabric quickly established a following on social media and hit the target number of delegates for its first cohort.