Foundations to set you apart

We help marketing departments reach their potential and hit those ambitious goals by developing strategic marketing foundations.

It’s never the wrong time to invest in a marketing and communication strategy. Whether you’re about to enter a new market, want to grow your brand reputation or simply see better results from your marketing tactics, in just 12 weeks we can develop a strategy perfectly aligned with your business objectives, ready for implementation.

Once developed the marketing team will have full ownership over the strategy and we’ll work closely to support everyone into the implementation phase, so you can start seeing impactful and measurable results.

We believe in supporting our clients far beyond the development of a strategy; we want to see your marketing reach its full potential and enable you to hit those ambitious business goals.

That’s why we provide ongoing support for your business and marketing team long after the handover of your marketing and communication strategy. Our strategists work with you on an ongoing basis to sense check that your marketing tactics clearly align with the strategy set out, as well as providing informed recommendations and clear guidelines for you to follow. We work to keep your marketing on track and ensure you get maximum impact out of your strategy.

Phase One

Research and Insight

Every successful and memorable project starts with the bigger picture. We agree your objectives and what success looks like for your business from the beginning. We understand what makes your target audience tick, analyse your competitors, audit the market, understand perceptions and provide insight on the wider external environment.

  • Objective setting
  • Market mapping
  • Competitor analysis
  • Product & service insights
  • Create personas

Phase Two

Building the Strategy

Our marketing and communication strategies are tailored to attract your target audience and accomplish your business objectives. As part of this process, we support you in finding your purpose, defining your values and agreeing your value proposition. We build content and channel strategies to attract, engage and nurture your ideal audience, with a focus on increasing qualified leads.

  • Finding your purpose
  • Defining values & proposition
  • Key message creation
  • Channel & content strategy

Phase Three

Strategic Execution

Our asset and resource planning will offer you a tangible understanding of what you need to implement our dynamic marketing and communication strategy. We develop and provide you with an operational plan and measurement framework so you’re equipped with the tools needed to create impactful results from your marketing tactics.

 

  • Operational planning
  • Measurement framework
  • Asset and resource planning
  • Building a reporting structure

Phase 4

Consulting

We don’t just create your strategy, hand it over and leave you to implement it. We will be on hand to monitor your progress and the execution of your strategy, providing support and advice along the way.

  • Ongoing support
  • Informed recommendations
  • Monitor, measure & adjust
  • Tactical audit